‘Generic.com’: What SCOTUS’ Recent Decision in Favor of Booking.com Means for Generic Trademarks
[vc_row][vc_column][vc_column_text]Recently, the Supreme Court settled a long-standing debate over trademarking generic domain names (“generic.com”). In United States Patent and Trademark Office v. Booking.com, the Court ruled 8-1 in favor of Booking.com, the famous online hotel reservation service, finding that the combining of the generic terms ‘booking’ and ‘.com’ form a protectible mark because of Booking’s distinctiveness. […]